One of my favorite things about a trip to China was this massive beer can we would pass on our daily skate sessions.
I love the way they use an aspiring Olympic gymnast for their marketing campaign.
I wonder how many people drive by a day a get a sudden urge to chase their dream of one day becoming an Olympic gold medalist and go straight to the bar to start training with some delicious Shinzing Beer and then wake up the next morning completely hungover and have forgotten about seeing the sign in the first place until they see the next day like it was the first time ever and do it all again?
Now that it what i call great subliminal marketing!
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